Wednesday, June 13, 2012

As We Speak: How to Make Your Point and Have It Stick by Peter Meyers and Shann Nix

I'm basically going to summarize the book here:


The book began with a scenario of a person public speaking. This speech was a complete failure, being that the individual had no knowledge how to start his presentation and get the audience interested. Also, he did not give a good entrance on stage; his palms were sweating, and a drop of sweat was rolling down his forehead. This of course, is the perfect example of an inexperienced public speaker.
One very important thing about public speaking: being prepared and rehearsed. For example, if you just walk up to that platform and surprise! You have no idea what to say or do. This is just a basic example. However, situations like this have occurred, and that is why it is always important to prepare and rehearse. It’s no different than putting on a play; you plan, create, and rehearse. A good habit to form is to do a dress and tech rehearsal prior to the day of the presentation. You could even ask a few friends to come over and act as the audience. This might seem strange at first, but when the day of finally comes, you will have already experienced how it’s like to be on a stage, talking to an audience, and you won’t be quite so nervous.
Once you begin your speech, picture yourself saying: “Hi, I am so glad you all could come out to this event. I think this subject is very important because it impacts me in a numerous amount of ways.” What word do you think is being used most here? It’s I. You’re just spewing off about yourself. This is the worst mistake you could make while presenting. Why? Because this causes the audience to be disinterested. The audience doesn’t care about you. They didn’t come out to this event to listen to an “About Me” they came to be inspired and fascinated. The number one thing that will draw in an audience is to talk about them. How what your talking about will impact them.
Before you even decide on doing a presentation however, it is always important to ask yourself three questions. What do you want to accomplish when doing this talk? How will you present the information? Is your topic important and prominent? Now, let’s break up these questions further. The first question: What mind frame do you want your audience to have when you’re done with your presentation? Basically, will they be on the same spectrum as you? Second question: Will you present the information in a way that will be bland and drift your audience away? More simply, make your information interesting. Make it understandable. One good method to use is to use metaphors. This will give your audience a clearer picture of what you’re talking about. Now, third question: If your presentation is about how we should all love rap music, will this impact and improve anything in a productive way? No. Absolutely not. Therefore, think about your topic, and ask yourself why you want to do it.
To get your audience inspired and take action, you need your objectives to be realistic. If I say, “We should sell cookies and raise 1000 dollars.” Then my, do I need a lot of cookie-lovers and batter. Look at your reaction to the cookie idea. You were probably thinking, “Is this some idea of a big joke?” This is exactly the mind frame your audience will have as well. However, if you say, “We should sell cars and electronics and raise 1000 dollars.” This is more reasonable. Your audience will consider this. But my friend, consideration is not enough. You need to give at least five reasons how and why this should work. You need to get your audience sure about themselves.
Next, your voice. Just the manner in which your voice is going is important. A lot of people don’t notice, but we humans tend to mumble and mix up all of our words. You need to listen to yourself as you speak. Catch yourself when saying things like “um” or “uh”. A good habit to form is to listen to yourself as you talk to a close friend. You wouldn’t really think about clarity while talking about Riley’s new baby, would you? Just this habit alone will improve your speech immensely. Another good routine to start is to read books your working on aloud. Try and stumble on fewer words each time, until, surprise! One day, you’ll find that your speech is completely flawless and clear.
Going back to the scenario that began this book; a person is nervous and uneasy in public speaking. Ever heard of the saying, “Practice makes perfect”? well, this abides to a numerous amount of situations, however public speaking is not one of them. Sure, you get used to being nervous, but how exactly do you perform a speech without the butterflies? Unfortunately, you cannot completely eliminate the nervous breakdown you have before stepping onto that stage, but what you can do is find ways to control it. Again, rehearse your presentation, so that you know what you’re going to say and how you’re going to deliver it.
Now, at the end of a presentation, we always should have a Q&A session, to give your audience a chance to ask. The way you give your answer is very crucial. It is very important to be open and sincere when answering a question. Also, if a person was to ask you a question with a very argumentative nature, it’s very essential not to mirror their tone. If you, the speaker and leader of a large group of people, are arguing with an audience member, how petty would that seem? Therefore, make sure the question is merely out of curiosity and inquiry, rather than to put you down. If you come across one of these questions, than just answer in the most open way you could, and never, ever get frustrated.
Suppose a person is to ask you a question that debunks all your ideas and plans. What a pleasant “The End” to your presentation that would be! This is why, after your Q&A session, always prepare a closing. You can never know with questions what kind of ending they will leave, that is why it is important for you to decide what kind of conclusion your presentation will take. Conclude with a final flare to your presentation that will leave an inerasable mark in your audience’s hearts. Something that your listeners come home and really think about what you said in bed. Play with their emotions, and be specific. Most importantly, conclude leaving your audience members satisfied and ready to take action.

I learned a lot while reading this book, and I will definitely put these ideas to practice! This is just a brief summary of the book, just to get a feel of how it’s like. I highly recommend this book if you’re planning to do presentations, or if you’re just having a casual conversation. Public speaking is in the form of many situations; you could be taking to three people, or over 100 people. However, this doesn’t matter. It’s all about delivery, content, and state. You’d be surprised what situations could be considered public speaking. It could be just having a normal conversation with a close friend. Imagine how good your voice will sound with clarity and no “ums” Even if you’re a completely confident person, there’s always more to learn, so never stop!!

Finis

PS. This book is very informative for all you shy people out there by the way :) it will completely change your life!

 

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